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China's leather industry into the adjustment brand into a new historical mission
Category：Industry news Publish：2015-07-21 09:46:40 View：1044次
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So far this year, more than the size of our economy in leather industry "slow stabilization, steady rise" situation, exports particularly sharp warming trend. From a data perspective, 2014 1 August, more than the size of our leather industry sales, profits, export growth respectively, and 9.8% and 10.3%, apart from the slight decline in sales growth, profits and exports have accelerated growth, comprehensive industry analysis running trend in recent years, future growth is expected to continue the current stable situation and future periods.
In fact, macro data and the perception of the industry was not exact, economic impact of the new normal for the leather industry emerging, different enterprises and different. And these are available from ACLE/CIFF/MODA SHANGHAI2014 (all China leather exhibition, China International footwear fair and China International exhibition of bags, fur clothing and apparel), a peek. After all, China leather exhibition industry, combining global resources, Range Rover channels the essence of meeting forward thinking, dynamics of considerable industry, far future development.
New product more pricing power
In a deep restructuring of the industry, all China leather exhibition as an important trading platform, its enterprises to display new technology and new products, demonstrate the brand value, product strategy, to attract domestic and foreign customers, expand their markets and other aspects of an increasingly prominent role.
Raw material prices rising to the upper leather, synthetic leather prices way down from 3.6 Yuan per square meter fell to 1.35 Yuan/square meter, natural rubber prices also showed a downward trend from the peak of 40,000 yuan per ton dropped to 13,000 yuan per ton. While raw material prices pressures eased, but labor costs are difficult to mitigate.
Zhejiang Huari introduced round plastic head Yu Jingmin, corporate labor costs an annual growth rate of 8%-9%, but the original product prices basically stable, no price increase in nearly two years, but the company's profit margins grew slightly, pulled mainly by new products. Japanese round plastic main high-grade rubber soles, sole domestic price of 40-50 Yuan, and their products cost about 100 Yuan. Due to fierce competition, and taking into account the relationship with customers, business to the original product price increases, has maintained the original price level, but new products can be huge rate increases. With foam rubber sole, for example, cost 15 Yuan, which can sell for up to 45 Yuan, the profit level.
Develop new products to sustain profits is one strategy, Suzhou city, a shoe company, mega shoe originally featured snow boots, snow boots but in recent years the market is chaotic, too many entrants, or have quantity pricing, or infinite, a great impact on enterprises. Said Shen Weihua, shoes, snow boots of its domestic ex-factory price has fallen by more than 10 points. A chick this exhibition brings a whole new twist shoes, that is known as "egg roll shoes", then fill the gaps end retail sale in spring and summer to make it all year round with seasonal products, and new profits are very impressive, and birds. Shen always said, a pair of girls twisted ex-factory price of the shoes in more than 70 Yuan, but priced at 200 Yuan, several vendors already have expressed interest for its new, prospective agents.
For many years, said Xu Jianxin, Chairman of the public of exhibiting industry and enterprises have recently faced the skin import price fluctuations, rising labor costs and increase environmental pressure and other unfavorable factors, yield spread, but sales revenues due to price increase without too much impact, only benefits a hit. This enterprise brought the latest development and production for touched all kinds of Electronics "conductive glove leather of goats", well received by domestic and foreign businessmen. Haining leather rising, Chairman Zhou Hua trip is hoped through the exhibition to better understand market trends, looking for development-friendly new products.
Many enterprises through the show to launch new products. Aucom released for Korea star Kim Soo-hyun tailored "Kim Soo-hyun custom series in the Asian Games," Brock shoes. On September 19 in Korea Incheon Asian Games opening ceremony, as the opening performer of Kim Soo-hyun, wearing shoes in the series finale on stage, with the series also sold offline synchronization after the Asian Games. Aokang in exhibition Shang also launched has "aokang experience Museum", as last year launched of "aokang International Museum" of upgrade version, aokang Chairman Wang Zhentao introduced, "aokang experience Museum" will more focused on consumers of personalized experience, and with line online Xia linkage sales, meet consumers more of needs, this also showed that has aokang future development of direction--build China leading of shoes industry retail service operators.
Hugs to win big orders
Highlight the characteristics and service needs of industrial development, promote regional brand, creating clusters, to base resource aggregation effect and cost advantages to attract a large number of well-known domestic brands and worldwide orders from buyers, which became one of the all China leather exhibition of unique competitive advantages.
Shoes become the Yinan County one of the fastest-growing industry, became an important industry for creating jobs, to enrich and important position in the field of safety shoes and shoes in China. Won the "China shoe base" opportunity, Yinan attach shoes development, strengthen Bai Hua Hui Li footwear, shoes, spring shoes, hundred shoes, Hongsheng shoe industry backbone enterprises to cultivate, this is the rate the elite came to Shanghai. Huili and shoes because of their advanced equipment and product quality were invited to visit the testing center of Honeywell's research and development, and safety shoes of hundreds of millions of Yuan in value terms signed strategic cooperation agreement. Honeywell is a business volume of more than 30 billion-dollar diversified technology and manufacturing company, in every Boeing aircraft, 30% products from their company. To this end, huili and hats specially opened 2 semi automatic production line of specialized products for the production order, next year is expected to be added production capacity of 1 million pairs.
Hundred footwear is also rewarding, not only with Australia signed a US $ 50 price customer orders and France manufacturers conducted in-depth negotiations, if making successful year 500,000 pairs of large, single, in addition also said recent foreign customers to personally go to factory inspection. Between visits, India raw material manufacturers come to discuss cooperation matters, offer low prices. Company General Manager Guo Xingmei said the exhibition was well: used to give people, is now the service door, and you don't have to run around, all the way down, each link go to the. But because too many customers to talk about, and Hall is too big, she deeply regrets the failed to visit the exhibition.
China shoes production base • Huidong organization 10 home shoes enterprises exhibition, unified special loaded to highlight Huidong shoes industry regional brand, displayed fashion shoes style more than 300 more species, reception from Russia, and Australia, and Brazil, and Europe, and Middle East and the Southeast Asia, national and area and domestic merchants more than 8,000 more passengers, site signed purchase and sale contract 12 cases, ordered fashion shoes 150,000 double, contract amount 7.2 million Yuan; signed intention purchase and sale contract 35 cases, intention ordered shoes 680,000 double, intention contract amount 32.6 million Yuan.
New development technology power
Leather industry in China after the expansion is complete, the growth is no longer the ultimate goal in value innovation as the core of the brand developed into a new historical tasks, integrated into the industry in the future development of science and technology. All China leather exhibition, as industry boosters to help show the leading ideas and services programme, provide strong scientific and technological support for the transformation and upgrading of industry.
"The exhibition not just trade and communication platform, is also leading the industry with national policy and the healthy development of the industry planning of wind vane. "The China leather Association said Su chaoying, is the key to industrial restructuring in processing trade this year year, relevant national ministries and local detailed policy measures were in place for the subject, this pressure businesses to products, equipment, environmental protection and technological innovations make a difference.
"The low end of the market is already relatively saturated, to high-end breakthrough is only way for brand growth the Cornell group. "At Cornell, said group Chairman Zheng Xiukang. Shoes Cornell shows the current international advanced level of three-dimensional non-contact white eye foot scanner, customers stood on the transparent glass turntable, just a key operation, the turntable will automatically rotate, HD camera will automatically capture customer all dimensions of the foot, instant the entire foot the full three dimensional data. These data can be displayed in real time on the screen of the computer, data analysis into making the shoe, creating the conditions for large-scale custom footwear. "Cornell family" head of business, "said Cornell family" for every guest to establish private data files, by scientific and precise foot measurement, personalized customization. The advanced equipment has attracted many viewers, during the exhibition at Cornell foot data collected over more than 300 guests.
Create shows and leading international most advanced science and technology platform, is the responsibility of all China leather exhibition and the same pursuit. Chemical giant BASF is committed to providing customers with a full range of solutions, contains four main areas: automotive leather solutions, solutions for high-end leather and waterproof leather; water treatment solutions, enhance the value of products of the whole programme. Such as its new high performance water waterproof leather fat-liquoring agent – the enemy of the new HP, using advanced technology, 30% less than the traditional process of production time, energy saving and emission reduction, and does not contain solvents and absorbable organic halides. Another chemicals giant LANXESS flagship "sustainable solutions", showing the new leather production technology for the future, taking into account economic, ecological rationality and the interests of consumers. It is patent Levotan X-Biomer technology truly effective use of bio-polymers, with a high degree of biodegradability, tanned up to manufacturer's wastewater treatment of chemical oxygen demand (COD) by 30%, produced satisfy the requirements of high-tech wet blue leather, leather materials used in cars or children's footwear.
Expectations for the future, through visits to a number of exhibitors, industry generally felt that industry may also require two or three years of the transitional period. Indeed, China's leather industry has entered an era of innovation and change, this is a transition from quantity to benefit the industry, as well as to product innovation, technology innovation and pattern innovation of transformation and forging of the industry from country to country. After this adjustment, change, China leather industry in the future will surely usher in a new period of development.
In fact, macro data and the perception of the industry was not exact, economic impact of the new normal for the leather industry emerging, different enterprises and different. And these are available from ACLE/CIFF/MODA SHANGHAI2014 (all China leather exhibition, China International footwear fair and China International exhibition of bags, fur clothing and apparel), a peek. After all, China leather exhibition industry, combining global resources, Range Rover channels the essence of meeting forward thinking, dynamics of considerable industry, far future development.
New product more pricing power
In a deep restructuring of the industry, all China leather exhibition as an important trading platform, its enterprises to display new technology and new products, demonstrate the brand value, product strategy, to attract domestic and foreign customers, expand their markets and other aspects of an increasingly prominent role.
Raw material prices rising to the upper leather, synthetic leather prices way down from 3.6 Yuan per square meter fell to 1.35 Yuan/square meter, natural rubber prices also showed a downward trend from the peak of 40,000 yuan per ton dropped to 13,000 yuan per ton. While raw material prices pressures eased, but labor costs are difficult to mitigate.
Zhejiang Huari introduced round plastic head Yu Jingmin, corporate labor costs an annual growth rate of 8%-9%, but the original product prices basically stable, no price increase in nearly two years, but the company's profit margins grew slightly, pulled mainly by new products. Japanese round plastic main high-grade rubber soles, sole domestic price of 40-50 Yuan, and their products cost about 100 Yuan. Due to fierce competition, and taking into account the relationship with customers, business to the original product price increases, has maintained the original price level, but new products can be huge rate increases. With foam rubber sole, for example, cost 15 Yuan, which can sell for up to 45 Yuan, the profit level.
Develop new products to sustain profits is one strategy, Suzhou city, a shoe company, mega shoe originally featured snow boots, snow boots but in recent years the market is chaotic, too many entrants, or have quantity pricing, or infinite, a great impact on enterprises. Said Shen Weihua, shoes, snow boots of its domestic ex-factory price has fallen by more than 10 points. A chick this exhibition brings a whole new twist shoes, that is known as "egg roll shoes", then fill the gaps end retail sale in spring and summer to make it all year round with seasonal products, and new profits are very impressive, and birds. Shen always said, a pair of girls twisted ex-factory price of the shoes in more than 70 Yuan, but priced at 200 Yuan, several vendors already have expressed interest for its new, prospective agents.
For many years, said Xu Jianxin, Chairman of the public of exhibiting industry and enterprises have recently faced the skin import price fluctuations, rising labor costs and increase environmental pressure and other unfavorable factors, yield spread, but sales revenues due to price increase without too much impact, only benefits a hit. This enterprise brought the latest development and production for touched all kinds of Electronics "conductive glove leather of goats", well received by domestic and foreign businessmen. Haining leather rising, Chairman Zhou Hua trip is hoped through the exhibition to better understand market trends, looking for development-friendly new products.
Many enterprises through the show to launch new products. Aucom released for Korea star Kim Soo-hyun tailored "Kim Soo-hyun custom series in the Asian Games," Brock shoes. On September 19 in Korea Incheon Asian Games opening ceremony, as the opening performer of Kim Soo-hyun, wearing shoes in the series finale on stage, with the series also sold offline synchronization after the Asian Games. Aokang in exhibition Shang also launched has "aokang experience Museum", as last year launched of "aokang International Museum" of upgrade version, aokang Chairman Wang Zhentao introduced, "aokang experience Museum" will more focused on consumers of personalized experience, and with line online Xia linkage sales, meet consumers more of needs, this also showed that has aokang future development of direction--build China leading of shoes industry retail service operators.
Hugs to win big orders
Highlight the characteristics and service needs of industrial development, promote regional brand, creating clusters, to base resource aggregation effect and cost advantages to attract a large number of well-known domestic brands and worldwide orders from buyers, which became one of the all China leather exhibition of unique competitive advantages.
Shoes become the Yinan County one of the fastest-growing industry, became an important industry for creating jobs, to enrich and important position in the field of safety shoes and shoes in China. Won the "China shoe base" opportunity, Yinan attach shoes development, strengthen Bai Hua Hui Li footwear, shoes, spring shoes, hundred shoes, Hongsheng shoe industry backbone enterprises to cultivate, this is the rate the elite came to Shanghai. Huili and shoes because of their advanced equipment and product quality were invited to visit the testing center of Honeywell's research and development, and safety shoes of hundreds of millions of Yuan in value terms signed strategic cooperation agreement. Honeywell is a business volume of more than 30 billion-dollar diversified technology and manufacturing company, in every Boeing aircraft, 30% products from their company. To this end, huili and hats specially opened 2 semi automatic production line of specialized products for the production order, next year is expected to be added production capacity of 1 million pairs.
Hundred footwear is also rewarding, not only with Australia signed a US $ 50 price customer orders and France manufacturers conducted in-depth negotiations, if making successful year 500,000 pairs of large, single, in addition also said recent foreign customers to personally go to factory inspection. Between visits, India raw material manufacturers come to discuss cooperation matters, offer low prices. Company General Manager Guo Xingmei said the exhibition was well: used to give people, is now the service door, and you don't have to run around, all the way down, each link go to the. But because too many customers to talk about, and Hall is too big, she deeply regrets the failed to visit the exhibition.
China shoes production base • Huidong organization 10 home shoes enterprises exhibition, unified special loaded to highlight Huidong shoes industry regional brand, displayed fashion shoes style more than 300 more species, reception from Russia, and Australia, and Brazil, and Europe, and Middle East and the Southeast Asia, national and area and domestic merchants more than 8,000 more passengers, site signed purchase and sale contract 12 cases, ordered fashion shoes 150,000 double, contract amount 7.2 million Yuan; signed intention purchase and sale contract 35 cases, intention ordered shoes 680,000 double, intention contract amount 32.6 million Yuan.
New development technology power
Leather industry in China after the expansion is complete, the growth is no longer the ultimate goal in value innovation as the core of the brand developed into a new historical tasks, integrated into the industry in the future development of science and technology. All China leather exhibition, as industry boosters to help show the leading ideas and services programme, provide strong scientific and technological support for the transformation and upgrading of industry.
"The exhibition not just trade and communication platform, is also leading the industry with national policy and the healthy development of the industry planning of wind vane. "The China leather Association said Su chaoying, is the key to industrial restructuring in processing trade this year year, relevant national ministries and local detailed policy measures were in place for the subject, this pressure businesses to products, equipment, environmental protection and technological innovations make a difference.
"The low end of the market is already relatively saturated, to high-end breakthrough is only way for brand growth the Cornell group. "At Cornell, said group Chairman Zheng Xiukang. Shoes Cornell shows the current international advanced level of three-dimensional non-contact white eye foot scanner, customers stood on the transparent glass turntable, just a key operation, the turntable will automatically rotate, HD camera will automatically capture customer all dimensions of the foot, instant the entire foot the full three dimensional data. These data can be displayed in real time on the screen of the computer, data analysis into making the shoe, creating the conditions for large-scale custom footwear. "Cornell family" head of business, "said Cornell family" for every guest to establish private data files, by scientific and precise foot measurement, personalized customization. The advanced equipment has attracted many viewers, during the exhibition at Cornell foot data collected over more than 300 guests.
Create shows and leading international most advanced science and technology platform, is the responsibility of all China leather exhibition and the same pursuit. Chemical giant BASF is committed to providing customers with a full range of solutions, contains four main areas: automotive leather solutions, solutions for high-end leather and waterproof leather; water treatment solutions, enhance the value of products of the whole programme. Such as its new high performance water waterproof leather fat-liquoring agent – the enemy of the new HP, using advanced technology, 30% less than the traditional process of production time, energy saving and emission reduction, and does not contain solvents and absorbable organic halides. Another chemicals giant LANXESS flagship "sustainable solutions", showing the new leather production technology for the future, taking into account economic, ecological rationality and the interests of consumers. It is patent Levotan X-Biomer technology truly effective use of bio-polymers, with a high degree of biodegradability, tanned up to manufacturer's wastewater treatment of chemical oxygen demand (COD) by 30%, produced satisfy the requirements of high-tech wet blue leather, leather materials used in cars or children's footwear.
Expectations for the future, through visits to a number of exhibitors, industry generally felt that industry may also require two or three years of the transitional period. Indeed, China's leather industry has entered an era of innovation and change, this is a transition from quantity to benefit the industry, as well as to product innovation, technology innovation and pattern innovation of transformation and forging of the industry from country to country. After this adjustment, change, China leather industry in the future will surely usher in a new period of development.
