Tel:+86-595-85699280
Your Location:Home > News > Industry news News|
Fabric VS leather: new revolution of automobile interior fabrics
Category:Industry news   Publish:2015-07-21 09:47:25   View:1088次 [Back]
Summary: China leather along with the rapid development of the auto industry, consumer groups structure more tend to be younger and consumption gradually mature, car life that more environmental comfort and convenience.

With the rapid development of the auto industry and consumer group structure more tend to be younger and consumption gradually mature, car life that more environmental comfort, convenience, personalized, and so on. Especially for interior space and look forward to highlighting of self and family atmosphere. Based on this, many interiors and materials producers to start a new course of development, to meet the needs of new owners, including the research and development of automotive fabrics. Now in the car market, is dubbed "on the tall" leather world, new fabric based, and how to expand in the future? Recently, this reporter interviewed by Johnson Controls automotive experience China Automotive fabrics senior business unit manager Zou Li, the above issues were discussed.


In China's auto market, generation has gradually become a major consumer groups, and younger after the future will be important purchasing power in the automobile market, consumer demand and value systems, diversification, personalization features. 60, 70 consumer groups, although relatively conservative, but attitudes have gradually changed. "In fact in Europe, 80% car seat is the use of new materials such as fabrics, mainly consumers that new material plasticity and more selective, better able to express individuality, self-release. Chinese consumers are changing in this regard, particularly the younger groups, we can see this through the SUV's sold and, therefore, for the Chinese market, we have a lot of confidence. "Zou Li said. She told the reporter, 80, after the main purchasing models, Johnson Controls in the new fabric designs, would pay more attention to their "identity, diversity, individuality and harmony with nature" values, with more colors and patterns of their choice. And 60, $literal of the cortex for preference, Johnson also uses leather-grain fabric and leather alternatives such as PVC processing and yarn into a special mithy fabric, in a way to satisfy their needs. Leather as opposed to fabric, still single, fabrics, there are all sorts of permutations and combinations, to meet the needs of different consumers.
Environmental factor competition
PM2.5 haze outside the car, and car and suffering from the erosion of the VOC the toxic gas, "environmental protection" the word gradually changes from the Government for people to accept. 47% of Chinese consumers said, will consider whether the car at the car with a green "labels" and configuration. For leather has been dominating the market, or for a new challenge. Livestock dating back from the initial to final production and application of carbon footprints, carbon emissions throughout the life cycle is very high, carbon dioxide emissions reached 110 kilograms per square meter, more than 5 times the regular fabric. In contrast, fabric is soft to the touch, noise reduction and low energy consumption (not easy to absorb and release heat), low emissions, and many other advantages. Applied to new seat fabrics, said Zou Li, in addition to having permeability, scratch-proof, yet capable of Total VOC and odour test. Through processing technology, automotive fabrics such as FreshPer4mance coating process, will be able to achieve cleanliness, even splashed on the Chair with a cup of coffee, with a cloth to gently wipe clean as new. In addition, the Zou Li told reporters that the fabric is light, for various parts of fabric, different thickness can be achieved, compared with the leather, weight can be reduced by 60%-90%, lightweight and energy-saving to meet OEM requirements.
Host plant selection for OEM, consumer preferences are key factors for the selected fabric material. At this stage, how to let the main
Factory acceptance of this concept, will be a big challenge for new fabrics. For this, said Zou Li, OEMs are not too push fabric products before, mainly because of the limited consumer awareness and acceptance, and

And the fabric are hard to take care of, its ultimate cause, or because the market for fabric on fabric choices are too small. Johnson fabrics combined machining technology and constant exploration of new fabric materials, sees many possibilities. If the fabric seat is resistant to dirt antibacterial, warm in winter and cool in summer, and beautiful, can also achieve a lot of personalized graphics and design, believe consumers are willing to choose fabric seats, OEMs will respond to this trend. Also, fabric has a is important of advantage is it of height flexibility and module of, fabric fabric just used a paragraph base cloth (traditional of is black, and gray, and beige three species plain), in these base cloth Shang plus different of design elements (pattern, and pattern, and color), used different of composite processing process (like: laser welding, and embroidery, and screen printing, and inkjet,), can rendering beautiful of effect, even reached imitation skin of effect. In this connection, for host plants is very happy to see, it can reduce costs, can also reveal the diversity of different models and personalities. While, Johnson control in acquisition has Michel Thierry zhihou, achieved has fabric field of vertical integration, through EPDP (optimization of products development process), and on OEM customer car design theme of deep understanding and for future design trend of professional views, fabric designer can ahead of intervention OEM customer of Interior concept design stage, on fabric design programme for early communication, and for OEM customer and consumers of needs, development various innovation fabric solution programme.
Talk about at this point, the Zou Li was pleased to tell reporters, "is not only the Chinese consumer, OEM customers are also mature. Include the Mercedes-Benz a-class, b-class, BMW low-end models, as well as Volvo cars also intends to try the fabric seat solutions. "
    Markets, fabric appeared to cater to the trend of seeking new fabrics, and dominate for a long time, however, contend and leather deep rooted in the concept of consumer, I'm afraid there are a lot of homework to do, what does the future flower who wait and give a sentence "go! ”。

Prev:The Chinese leather association delegation to the raw material of leather problem
Next:China's leather industry into the adjustment brand into a new historical mission